BLOG.PROFITWITHSANDRALEE.COM: Recent Comments

Comment on 10 Free Internet Productivity Tools

BeckyBrady — Fri, 07 May 2010 19:55:03 GMT

The home loans seem to be important for guys, which are willing to organize their company. In fact, that is very comfortable to receive a car loan.

Comment on enLocal - Local Marketing Online: Exclusive New Technology for Small Business Lead Generation

Mark — Thu, 06 May 2010 13:02:33 GMT

These business directories can cover areas based on the principle, for example, if you are looking for service in Texas, you'll find directories that contain information about business in Austin, TX-Dallas and Houston show.

Comment on enLocal - Local Marketing Online: Exclusive New Technology for Small Business Lead Generation

Enlocal business — Wed, 28 Apr 2010 10:10:25 GMT

One thing for sure is good for us small business owners – people that develop the local searches on the internet are smart and they know what they are doing. They are doing some amazing things to help people find our businesses.

Comment on Does Your Future Smell Like Marketing!

joleng16 — Mon, 26 Apr 2010 17:42:16 GMT

Time-tested tip for making your ads work? Use real stamps, not a meter.

Comment on Profit With Local Business Marketing - enLocal

Enlocal — Wed, 21 Apr 2010 12:21:04 GMT

EnLocal brings the power of Internet Marketing to Local Business. Now you can take advantage of the huge opportunities offered online. Our job is to work together to help you take advantage of that opportunity.

Comment on Profit With Local Business Marketing - enLocal

Enlocal — Wed, 21 Apr 2010 11:04:42 GMT

EnLocal is appropriate for all types of businesses from new to establish. However, for the new business owner, who isn’t yet in front of any of their target market – enLocal is even more beneficial.

Comment on Does Your Future Smell Like Marketing!

Tracy Pepe — Mon, 19 Apr 2010 16:55:41 GMT

My colleague C. Russell Brumfield seems to have stated it quite well - in fact marketer and branders who do not pay attention to scent marketing & sensory branding will miss a huge opportunity.

Considering society is over "stressed' with audio - technology - sensory driven stimuli that triggers hearing- sights & touch - scent is the only one of the 5 senses that will is able to override a message. in fact - humans remember a scent much longer than anything else.

If you want the brand message to hit the consumers experience your going to have to consider scent - we have conducted scented webinars. Another brander in England sent scents to registered guests prior to a webinar.

Figuring out how you will reach the audience is what scent branders understand - choosing the right scent is key and understanding how to use it is the secret to your success. I agree - get your head out of the sand - what does your brand smell like?

Comment on Local Business Marketing: Know the Nature of Your Product or Service and Unlock Sales

Sandra Lee — Sun, 18 Apr 2010 23:07:35 GMT

Thanks for your comments Deb. As with my most recent post today, I say again, people's real buying triggers are "emotional." And, this certainly includes our "benefits" stated about our products and services.

Think about what will excite, intrigue, enroll, evoke your buyers to buy ... based upon your features. Think in terms of powerful emotional verbs in your copy and thinking when talking about your benefits and the features of what you offer.

I guess the bottom line question we all ask of others is "Why buy from you? And, what's in it for me?" Even if you have what I'm looking at or for - who has the most evocative presentation. Think about how many times we buy a "lessor product or service" because the sales message was compelling.

The answers are always emotionally driven, even for the most devout price shoppers. They ... are simply ... most passionate about price!

Hope this helps!

Best of Success!!!
www.ProfitWithSandraLee.com

Comment on Local Business Marketing: Know the Nature of Your Product or Service and Unlock Sales

Jeanine Byers Hoag — Fri, 16 Apr 2010 01:59:14 GMT

Hi Sandra!

Great blog post. I am thinking right now of what the emotional reasons are for people to buy from me!

I'm participating in Connie's challenge and will check back to see what else you're talking about here.

Jeanine

Comment on Local Business Marketing: Know the Nature of Your Product or Service and Unlock Sales

Deb — Tue, 13 Apr 2010 00:02:10 GMT

Hi Sandra,

You posed some excellent and important questions to get people really thinking.

I'm working on differentiating between features and benefits. I find the features easy to come up with but am having a bit of a problem with the benefits. I realize benefits are the emotional triggers, but pinpointing them to the point people can easily relate (and respond) is not so easy!

Would love to hear your thoughts on that sometime!

Deb
(@mywebgal #blog30)