Social media expert, John Jantsch (author of Duct Tape Marketing), offers 7 great ways to glean more effective results in using Twitter for your local and targeted marketing.  Thanks to John, I've become a believer in Twitter - not to talk about what I had for dinner.  But, to help small business owners to draw in more targeted traffic with the help of social media. 

John's recent post on the American Express Open Forum makes most Twitter strategies look like baby steps, compared to what's possible.  He  covers 7 key ways to target the audience you want to speak to on Twitter, while culling out the noise of simple conversation between friends.  They include targeting by occupation, bio, location and new sign ups.  He also talks about eavesdropping on your competition, keeping up on your industry and using trending photos as part of your advanced Twitter strategies. 

Check it out!  And, you can find a few other helpful Twitter tools and product reviews at www.choiceproductreview.com/twitter.

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